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Pre-Opening
Within a pre-opening consultancy agreement, the following topics can be covered.
Business Strategy
Analysis of the developer’s/owner‘s strategy and objectives, including financial forecasts and budgets.
Marketing
Analysis of existing marketing plans, pre-opening promotions, public relations and promotional literature or preparation of marketing plans, promotions and materials.
Operational Management
Analysis of the client‘s proposals and/or assistance in formulating these in the areas of:
Golf & Leisure - Facility usage, membership structures and pricing, visitor admission and pricing, sponsorship and event opportunities
Golf Course - Maintenance programming and budgeting, agronomy and technical services
Golf & Sports Shop - Fixtures and fittings, merchandising, pricing policy, stock control, hire services, service policy
Food & Beverage Department - Food service and menu styling and pricing policy, bar service styling, stock control and pricing policy
Human Resources - Staff organization, recruitment and training
Administrative Systems - Reservation systems, membership administration, financial control systems
Golf & Leisure - Facility usage, membership structures and pricing, visitor admission and pricing, sponsorship and event opportunities
Golf Course - Maintenance programming and budgeting, agronomy and technical services
Golf & Sports Shop - Fixtures and fittings, merchandising, pricing policy, stock control, hire services, service policy
Food & Beverage Department - Food service and menu styling and pricing policy, bar service styling, stock control and pricing policy
Human Resources - Staff organization, recruitment and training
Administrative Systems - Reservation systems, membership administration, financial control systems
Finance & Budgeting
Analysis of profit and loss account and cash-flow projections
Building Design / Internal Design - Analysis of external and internal building (e.g. clubhouse, halfway house, etc.) design, fixtures and fittings as they affect facility usage and operational management.
Building Design / Internal Design - Analysis of external and internal building (e.g. clubhouse, halfway house, etc.) design, fixtures and fittings as they affect facility usage and operational management.
Golf Course
Review of grass establishment, 'grow-in' program and preparation for opening, selection and sourcing of golf course machinery, selection and sourcing of course equipment and furnishings, selection and sourcing of driving range/golf academy machinery and equipment.
NOTE: The period of time over which a pre-opening consultancy agreement runs will vary from project to project and client to client. In the case of a new development, we recommend a period from the end of the construction phase through to opening day or handover to the appointed business managers (whichever comes sooner). The earlier FORE Golf Asia becomes involved in a new project, the more benefit we can be to our clients. For existing businesses, a minimum of three (3) months is advisable. In certain circumstances, the services provided may relate to a particular task or tasks. In these situations, the duration will be tailored to the specific job.