Whether they realize it or not, golf clubs and resorts are working in the retail business. Pro shops should be continually stocked with the latest club equipment and apparel. After all, this is the stuff that golfers want and need — members, of course, but guests and resort visitors, as well. If they don’t buy it in your pro shop, they will buy it somewhere else.

Fore Golf Asia brings to the client two decades of cutting-edge golf retail experience, plus its longstanding relationships with local suppliers and distributors — in Vietnam and across Southeast Asia. The pricing and distribution advantages we have honed for ourselves during our 15 years in the business here we happily share with our clients.

What does a savvy retail understanding bring to your pro shop operation? It includes:

• Monitoring the retail program for appearance, effectiveness, display rotation and profitability.

• Drafting and/or approving an annual purchasing program for retail merchandise and the sourcing of new and popular golf equipment suppliers.

• Arranging and hosting demonstration days by major product manufacturers

Fore Golf Asia takes the merchandizing equation a step further by enabling the customization of apparel for corporate outings, gifts and off-site retail. FGA and its partners at AB Promotions (www.abpromotions.com) enable client properties the ease and economies of customized golf merchandize and apparel with absolutely no middle-man.

Every pro shop needs custom hats and shirts for its members and guests. But what about corporate tournaments and events? They need these items, as well. With a steady corporate tournament schedule, FGA-client properties need not outsource this lucrative niche business. They can share in its profitability.